Twice opens Roblox world where fans can play games and buy digital merch

Fans of South Korean girl group Twice have a new digital hang out in Roblox. In celebration of their new EP Ready to Be, which drops on Friday, the group has collaborated with the global gaming platform to create "Twice Square."

The design takes strong inspiration from the group's "Yes or Yes" music video, replicating entire sections of the video's set, right down to the popcorn machine. Fans can collect plushies and buy Twice-inspired digital clothing and accessories. I snagged myself a white and pink sweat set, purple crown, and Twice light stick. Emotes inspired by the group's dance moves are also available.

According to Billboard, Twice members themselves will be making appearances in Twice Square, and a part of the map called "Twice Pier" has yet to open. (Its grand opening is slated for March 24, member Mina's birthday.)

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Credit: Roblox

Visitors can write and pin notes for the Twice members, play an escape room mini game called "Set Me Free" (named after the group's forthcoming single), and try their hand at a trivia challenge. I tried the trivia game this morning and found it surprisingly difficult. Your avatar has to run its little butt between different colored answer squares in a matter of seconds. Even if you know the answer, it can be hard to get to the right square in time.

Roblox is calling Twice Square its "first-ever persistent fan hub," which just means that the world will be around for an extended period of time.

Roblox previously collaborated with South Korean group NCT 127 on a temporary world and concert, and the gaming platform also hosted a Spotify activation called "K-Park" featuring artists Sunmi and Stray Kids.