‘What? Things change!’ The ‘I’m a Mac guy’ actor, Justin Long, does new ad for Windows PCs

Hey, remember those "I'm a Mac" TV commercials from 20 years ago? Qualcomm and Microsoft sure hope you do.

As spotted by The Verge, Qualcomm snuck a quick little nod to Apple's famous ad campaign into its Computex 2024 keynote address.

SEE ALSO: Microsoft Surface Laptop 7 announced — and it's threatening the M3 MacBooks

Justin Long appears in new pro-Windows ad

Starting at about the 1:17:00 mark in the keynote, you can see a short video where actor Justin Long (Herbie: Fully Loaded, Live Free or Die Hard) gets so annoyed at his Mac swamping him with notifications that he starts searching for where he can find a Qualcomm Snapdragon-powered Windows PC.

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At the ad's conclusion, he looks toward the camera and says "What? Things change!"

Justin Long typing, "Where can I find a Snapdragon-powered PC?" Credit: Qualcomm

This is, of course, a reference to Apple's old "I'm a Mac, I'm a PC" commercials from the mid-2000s. In these ads, Justin Long was a cool, hip, young guy who represented Macs — and actor John Hodgman was a stuffy middle-aged man in a suit who represented Windows PCs.

Long would extoll the virtues of Macs (the main argument at the time was that they didn't get as many viruses as PCs) and generally come away looking cooler and less boring than Hodgman.

This is all part of a recent larger movement to prove that laptops running on Qualcomm's latest Snapdragon X Elite chipset can be as powerful (if not more) than the best MacBooks. (The new Surface Laptop 7 and the Surface Pro 11 are some of the recently unveiled Snapdragon X Elite-powered PCs). It felt like the "Mac vs. PC" debate ended at least a decade ago, but maybe we're back.